Kickstarter's Unexpected Shift to Web3: Ambitions, Challenges, and a Strategic Pivot

In December 2021, a crowdfunding platform exploring the Kickstarter model caught the attention of investors with a proposition to transition into a web3-oriented entity.



Fortune magazine highlighted that this development was unexpected, given that the Kickstarter team had dedicated years to building the company's financial foundation, despite dwindling hopes of finding a buyer.



"However, after operating for over a decade, Kickstarter's allure had diminished, and it had seen a series of CEO turnovers. By 2021, Kickstarter seemed to offer potential investors nothing but challenges," reported Fortune.



Insiders note that in the summer of 2021, Kickstarter's board members engaged venture capitalist Chris Dixon, suggesting a novel investment in Kickstarter, sweetened by the enticing prospect of shifting towards blockchain technology


First found on: Kickstarter's Unexpected Shift to Web3: Ambitions, Challenges, and a Strategic Pivot - Coinatory